BEST OF ACTIVATION 2017 GOES ARTISANAL
Wanted: rock-solid future-proof brand activation cases
Nowadays every action, campaign or media has to be activating. To boost sales in the short term, to generate leads or to nurture brands and make them future-proof.
It’s no longer enough to choose the right channels with the right message before perfectly integrating TV, radio, press, etc. with other channels such as digital, shopper marketing or DM.
What is most important is to use the most impactful mechanism and to know what works and what doesn’t.
Brand activation is and remains a craft, an expertise. Just like craft products wherein the artisan puts lots of love and sweat and pays attention to every detail such as the material or the finish.
And we want to reward those cases displaying the highest degree of craftsmanship with a special prize.
Gather your very best activation cases and send them before 4 March 2017.